The Calibrate Advantage
Agencies bill at director rates and deliver junior work. That's not a criticism; it's how the model functions. But it means you're subsidizing office space, payroll overhead, and account management layers that have nothing to do with your communications.
I work differently. When you hire me, you get my15 years of senior communications experience, applied directly to your problem. No hand-off to a more junior person once the contract is signed. No overhead passed on to you. No billable hours spent on internal meetings you'll never see.
My business runs on doing good work and building long-term client relationships. That's the whole model. It keeps me honest about what I take on and focused on what you see as progress.
Calibration
Before you can communicate effectively, you need to know exactly what you stand for, who you're talking to, and what makes you worth listening to.
Calibration gives you that foundation — your goals, your zone of excellence, your key messages, and a brand voice that's authentically yours.
Most clients come out of this knowing not just what to say, but what to stop saying.
Content Development
You have expertise. You have opinions worth sharing.
I help you get them out of your head and into the world — as LinkedIn posts, bylines, white papers, speeches, or whatever format serves your audience best.
I've ghostwritten for executives at Adobe, Accenture, Microsoft, and EdgeVerve. I work in the background. The voice, the credit, and the credibility are entirely yours.
Communications Management
A fractional engagement gives you a seasoned communications director — without the headcount, the benefits, and the organizational drag.
I've served as interim CMO, built communications functions from scratch, managed crises with zero negative press, and tripled LinkedIn audiences while cutting marketing spend.
I embed within your team, advise your leadership, and build the kind of communications infrastructure that lasts after I'm gone.