The Calibrate Advantage
Agencies operate on labor arbitrage. Employees love stability. One is incentivized to sell more and the other to justify work to stay on a payroll. That's not a criticism; it's how the model functions. But it means you're subsidizing office space, payroll overhead, account management layers, and sycophancy that have nothing to do with your communications.
I work differently. When you hire me, you get my15 years of senior communications experience, applied directly to your problem. No hand-off to a more junior person once the contract is signed. No overhead passed on to you. No billable hours spent on internal meetings you'll never see. And no conflict of interest affecting decision-making. Every idea is evaluated on merit. If it's good, we'll know. If it isn't, guess what, we'll know too.
My business runs on good work at a fair price. That's the whole model. It keeps me honest about what I take on and focused on what you see as progress.
I'd love to say I want long-term relationships, but that sours the incentive matrix. If those are a byproduct of good work, I'll be grateful.
And I'd love to say I want to do industry-leading work, but that's just drivel. Industry, like society, is a picture we have in our head. I'm not interesting in being the best. I just want to be useful and engaged in deep work.
If you're after a meeting junkie that gets their fix from messaging and email pings (or, even worse, a 'corporate storyteller'), this browser tab is a great one to close.
If you have a communication problem that thinking, structure, and writing can support, I likely can help.
Calibration
Before you can communicate effectively, you need to know exactly what you stand for, who you're talking to, and what makes you worth listening to.
Calibration is a diagnostic services gives you that foundation: your goals, gaps, zone of excellence, key messages, and voice.
Most clients come out of this knowing not just what to say, but what to stop saying.
Content Development
You have expertise. You have opinions worth sharing.
I help you get them out of your head and into the world as LinkedIn posts, bylines, white papers, speeches, or whatever format serves your audience best. I've ghostwritten for executives at Adobe, Accenture, Microsoft, and EdgeVerve. I work in the background as a sounding board and articulator. The voice, the credit, the ideas, and the credibility are yours.
While this service is centred on writing, I have creative partners that can support video creation and graphic design.
Communications Management
A fractional engagement gives you an experienced communications leader without the inertia and drag you've likely found exhausting at some point.
I've served as interim CMO, built communications functions from scratch, managed crises with zero negative press, and tripled LinkedIn audiences while cutting marketing spend.
I understand your leadership team's vision, audit your presence, align communication activity with business goals, and build the kind of communications infrastructure that lasts after I'm gone.
This engagement works best for short-term projects like change communications or M&A, and foundational work like standing up a communications team. It operates on an installs-and-leave model, so you'll never have to deal with the constant subtext about future work (or some other clever evidence-based sales technique).